Knockout Nails

Knockout Nails is a mobile nail technician in Southampton that specialises in Shellac Nails. There is a lot of competition is Southampton for mobile nail technicians however after much research we noticed that their competitors weren't actually mobile even though they said they were. Also, there seemed to be a lot of competition that weren't physically based in Southampton but appearing for a lot of keywords.

After building the website from scratch, we built their SEO and PPC campaign and started marketing the website for one month. The PPC was simple as the cost-per-click was low so their budget lasted longer and received higher conversions than we expected. Knockout Nails converted 1 in every 2 enquiries and we worked out they converted around 8 times their PPC budget! Around 1 in every 3 of their clients returned so they decided the next best step was for an SEO campaign.

Their Local SEO Campaign was to target Southampton and all the surrounding areas and so far it has been a great success. They rank for all the search terms that they wanted to rank for and now get around 4-5 enquiries per week! After 3 months of generating leads and converting into customers, Knockout Nails decided to keep their Southampton SEO and occasionally run a Southampton PPC Campaign from time to time.

To wrap up, Knockout Nails has been a great success and now we're looking to focus on building more websites for salons and Southampton hairdressers as we love the outcome!

Notice the a5 leaflet we designed for Knockout Nails? Their website and email was deliberately taken off the flyer to convert into more bookings.

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